The Use of New Media and Agricultural Products Marketing Methods of Rural Enterprises in China

This paper studies the use of new media marketing by rural enterprises to improve brand awareness and expand market share, providing opportunities. With popularization Internet mobile devices, application is increasingly extensive, technology constantly updated promote increase agricultural product sales. For example, in development stage products enterprises, thinking can be established through transformation concepts. Focus on user experience, build products, refined operation (Saarinen & Makkonen, 2021). The research methods this mainly adopt case analysis method literature review deeply understand influence mode enterprises. Through China, effect discussed. puts forward strategy combining innovation which provides positive reference for central China. Rural effective e-commerce platform sales channels logistics system construction, provide guarantee marketing.